1st & 2nd December – Business Design Centre, London

Taking you on a world tour of the finest (and some very unusual!) spirits this December

This year’s Spirit Show won’t just feature the usual line up of whisky, gin, vodka and rum. Although it will have those in abundance. The team behind the show have been working hard to ensure visitors are able to try many more unusual spirits. Here are some of the more unusual spirits in the year’s line-up.

Indie Brands will be representing Casa D’Aristi and their authentic, exotic and natural rum-based liqueurs from Mexico. Huana is the only guanábana fruit rum liqueur in the world.

Sip or Mix will be representing Jade Perique Tobacco Liqueur (made using organically grown tobacco) as well as Jade Liqueurs fine absinthes.

The show will also see a “World First”, from Old Man Rum. This unique rum is the culmination of 40 years of experience in the spirits industry (see attached press release with more information about the rum)

The show is the perfect place for lesser known spirits and brands to gain exposure to an audience who are in buying mode in the run up to Christmas.

With the addition of the new trade-only session from 1-5pm on Friday 1st December, exhibitors will also ensure their product is seen by key buyers from the drinks and hospitality industries. Over 500 people have already registered for this session. If you’re a venue manager, spirits buyer, bar owner or f&b manager please email [email protected] to register for your free trade pass.

The show isn’t just about trying and buying spirits either. There is also plenty going on to inform and entertain the visitors.

WSET Tasting Stage

The expert tasting tutors from Wine Spirit Education Trust will be running a series of masterclasses for trade visitors, including:

WSET Spirits Qualifications: Commercial Benefits

An idiots guide to building a bar empire – Presented by JJ Goodman Founder of London Cocktail Club

Selection of Flavour through distillation

Creating a Culture of Education in Combatting Staff Turnover


Fentimans Cocktail Experience

Master mixers Fentimans will be hosting a series of hands-on demos, teaching visitors a repertoire of cocktail skills that they can take away and show off at home.

Rumming and Relaxing with The Floating Rum Shack

Rum Expert Extraordinaire Peter Holland from The Floating Rum Shack will be hosting a series of rum tastings. His enthusiasm for this cane sugar spirit will transport you away from wintery London to the far flung shores of the Caribbean and beyond.

Ice Carving with PSD Ice Art

The marvellous ice sculptors from PSD Ice Art will be wowing visitors with their skills and creating some “cool” creations.  From 1pm-4pm on Friday 1st December trade visitors will be able to take part in a “How to carve Ice Diamonds” session.

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