British beef & Suffolk ale crisps are available in Sainsbury’s, Waitrose, Coop, Booths, and selected local stores and delis for a limited time only, with a RRP of £1.99 for a sharing bag (150g)

Tyrrells is the Official Crisp of England Rugby and Title Partner of Tyrrells Premier 15s

Each pack contains a unique code which gives shoppers the chance to win a pair of England Rugby tickets

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Tyrrells, the premium hand-cooked crisp brand, has added to its range with the launch of the new scrum’ptious British beef & Suffolk ale crisps – just in time to mark the start of the NatWest 6 Nations Championship.

The latest offering celebrates Tyrrells’s status as the Official Crisp of England Rugby, and to mark the partnership, each pack of scrum’ptious crisps contains a unique code that gives shoppers the chance to win one of 20 pairs of England Rugby tickets[i] 

The new flavour is available to purchase from Sainsbury’s, Waitrose, Coop, Booths and other selected local stores and delis*. The scrum’ptious crisps are a WIGIG line, so will only be available for a limited time, in February and March 2018.

Tyrrells prides itself on creating unique and on-trend flavours, and the new offering is no different. Using only the finest British beef, coupled with that mightiest of quaffs, Suffolk ale – the scrum’ptious combination is delectable to eat and perfectly represents traditional English cuisine – and demonstrates the brand’s support for England Rugby. 

Adam Draper, Marketing Director at Amplify Snack Brands UK, said: “We’re proud to be the Official Crisp of England Rugby and we wanted to create a new, innovative flavour that celebrates our partnership with the RFU. We wanted to bring something new and exciting to the category, and offer shoppers the chance to win some amazing prizes.

“scrum’ptious crisps are not only full of flavour, but they bring to life our tongue-in- cheek humour and incorporate our signature style by using old rugby images on pack that bring concept to life.

“British beef & Suffolk ale is a truly delicious addition to our range, and is perfect for friends and families to share while watching the NatWest 6 Nations. “

Like the rest of the Tyrrells Hand Cooked Potato Crisp range, scrump’tious British beef & Suffolk ale is made in small batches from locally grown, seasonal potatoes.

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