Schär, the UK’s fastest growing gluten free brand, has added seven delicious new products to its range. These latest launches, which follow previous bakery and bread releases, demonstrate the company’s ongoing commitment to bringing choice and innovation to gluten free consumers in the UK.

Schär has made its debut into the UK bakery mix category with the launch of the Mix It! Universal, an all-purpose flour mix. The mix is the first gluten free all-purpose flour, of its kind, to launch in UK supermarkets. Schär has also launched the first-to-market gluten free Waffles, three new chocolate biscuit lines, a High Fibre Crisp Bread and a delicious Deli Style Seeded Loaf. The biscuit products include: Schär Chocolate O’s, Schär Chocolate Shorts, and Schär Luxury Chocolate Biscuits.

Schär’s new products ensure gluten free shoppers have no need to compromise on taste or quality, with recipes inspired by expert bakers, and using only the best quality ingredients.

Schär Waffles: Ideal for an indulgent weekend brunch or as a delicious dessert piled high with toppings. The waffles can be warmed in the toaster and are ready to eat in just 30 seconds for ultimate convenience. 4 waffles per pack. (Now available in Tesco, 100g. RRP: £2.00)
Schär Deli Style Seeded Loaf:  A great-tasting seeded loaf baked to perfection with a blend of 5 grains and seeds; including buckwheat, rice, linseed, sunflower and chia seeds. High in fibre and low in saturated fat. (Now available in Tesco, 250g. RRP: £2.00)

Schär Mix it! Universal – all-purpose flour mix: This versatile gluten and wheat free mix is suitable for sweet or savoury baking. Suitable for vegans. (Now available in Waitrose, 500g. RRP: £2.00)

Schär Chocolate O’s: Formerly known as Mini Os, these O-so-delicious snacks, now made with an improved recipe, contain a soft and creamy vanilla centre, sandwiched between two light and crunchy biscuits. Now available in a larger 16 biscuit pack. (Now available in Waitrose, 165g. RRP: £2.10)


Schär Chocolate Shorts: Bite sized biscuits, topped with scrumptious dark chocolate. A delectable snack, perfect for afternoon tea! 16 biscuits per pack (Now available in Asda, 150g. RRP: £2.00)


Schär Luxury Chocolate Biscuits: Pleasure seekers will simply love this crisp biscuity base, generously coated in luxurious chocolate. Warning! You won’t want to stop at one. 12 biscuits per pack. (Now available in Waitrose, 200g. RRP: £2.60)


Schär High Fibre Crisp Bread: A buckwheat based, nutritious, on-the-go snack. Suitable for vegans and low in fat, 21 crispbreads per pack. (Now available in Waitrose, 125g. RRP: £1.35)



Bradley Grimshaw, UK Managing Director of DR Schär UK comments: “We are delighted to be the first gluten free brand to release an all-purpose flour mix into UK supermarkets. The launch of the Mix It! Universal comes at a time when the UK bakery mix category is growing strongly year on year, and we are excited to be offering customers something completely new. We are also pleased to extend our range to include the first-to-market gluten free Schär Waffles, once again providing genuine innovation for our customers. With 50% of households’ now buying gluten free, it has never been a more exciting time to be part of this category. We are thrilled to be able to offer an extended selection of delicious, high quality products to help satisfy this increased consumer demand.”


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