Companies working on new products or re-launches can take advantage of the revamped development kitchen at food marketing agency DPM Services. The resource in Wilmslow, Manchester can be used to develop and test products, and introduce them to clients utilising the kitchen and presentation facilities, giving the opportunity to cook and taste the products as a full experience.

Suitable for all food types, from meat and poultry products to dairy, baked, goods, ready meals and beverages, the unit replicates the in-store environment with chiller cabinets and multi deck units. Companies can evaluate how products and marketing materials will appear in situ, demonstrate new packaging elements, or even facilitate staff training.

DPM Services director Alison Coulson said: ‘Our new product development (NPD) kitchen is a fantastic resource for companies who want to use it as a one off exercise to launch a particular product, or as part of an integrated marketing campaign taking in all elements of the product lifecycle.’

In addition to being a full service agency, providing all aspects of marketing, from concept to implementation, the DPM team can provide an additional service, helping companies gain a competitive edge by offering research and analysis, undertaking market gap reviews on similar products in the market place.

DPM Services has more than 30 years of experience of marketing within the food and drink industry. Their unique approach brings expert insight into the whole of the food chain, from devising creative concepts and innovative packaging design to implementing marketing and advertising campaigns, communications, event management, research, quality assurance and logistics.

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