• Disney-themed Fruitickles made with 100 per cent fruit
  • Fruitickles meet Disney nutritional guidelines and healthier approach to eating strategy
  • Portions count as part of a child’s five-a-day
  • New Fruitickles contain no added sugar and are also a source of fibre, suitable for vegetarians and gluten free
  • Product developed in association with UK’s Bon Bon Buddies

Disney, in partnership with Bon Bon Buddies, has launched Fruitickles – a new product made with 100 per cent fruit product – in line with its healthier approach to eating strategy. The Fruitickles range, which count towards a child’s five-a-day and contains no added sugar, feature characters from popular Disney franchises, including Disney Princess, Disney Frozen, Disney•Pixar Cars 3, Marvel’s Spider-Man and Star Wars.

The collection was specifically developed by Bon Bon Buddies to comply with Disney’s nutritional guidelines to be more balanced for children and provide families with a nutritionally better option than comparable products in the marketplace.

Fruitickles, which are available in Asda, Sainsbury’s and Tesco, come in various sizes from grab and go consumption packs, multipacks as well as Surprise Capsules and Surprise Bags. Available in mixed strawberry, orange and blackcurrant flavours, each portion has no added sugar, no artificial flavours or colours, is a source of fibre, and is suitable for vegetarians and the gluten intolerant.

The collection was developed and designed by south Wales-based Bon Bon Buddies, Europe’s premier provider of character and branded confectionery, which is also responsible for making sure it is stocked in shops throughout the UK and internationally.

Justin Thomas, managing director of Bon Bon Buddies, said: “Our team has worked extremely hard to develop Fruitickles, making sure it embodies creativity and fun, so it will be appealing to children while also being a healthier choice to more traditional alternatives.

“Creating Fruitickles has been a journey that we’ve put our heart and soul into, from scouring the globe for the best natural ingredients to designing a fruity product that will excite Disney fans and children everywhere.”

In 2006, Disney became the first major global media company to establish clear nutritional guidelines as part of its on-going commitment to developing healthier food for children, using its brands and characters. The company sees this as an innovative way to encourage families to make better choices about their eating habits.

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