SANPELLEGRINO ITALIAN SPARKLING DRINKS DRIVES CONSUMER TRIAL THIS SUMMER VIA WIDESPREAD OOH CAMPAIGN, DIGITAL CAMPAIGN AND SAMPLING

This summer, Sanpellegrino Italian Sparkling Drinks is taking to the road. Under the tag line “Treat yourself to a Taste of Italy”, a strong out of home (OOH) campaign with national coverage and with both static and digital creatives placed in proximity of stores. Consumers will be then directed to convenience stores and with a store call out to key retail partners including WHSmith, Sainsburys, Tesco, ASDA, Waitrose and Morrisons.

In a bid to get 1 million cans in hands, the OOH campaign will be complemented by widespread guerrilla sampling across Manchester and London as the brand ramps up its campaign to drive awareness and trial.

Brand ambassadors will hand out a range of Tastefully Light flavours around key occasions from a touring retro Sanpellegrino sampling bike in high footfall areas across London and Manchester.

Michela Tasso, Sanpellegrino UK Brand Lead says: “We’re excited to take the range on the road this summer and look forward to delighting customers in Manchester and London so they can enjoy Sanpellegrino’s iconic taste and naturalness while out and about.”