Multi-Year Deal Grants Worldwide Rights For Retail Loyalty Promotions

TCC, the global leader in retail marketing programmes designed to change shopper behaviour, has been granted the license for the use of Rovio’s hugely successful Angry Birds franchise in retail loyalty promotions.

The multi-year agreement grants TCC worldwide rights in a wide range of retail distribution channels including: supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains and convenience stores. TCC and Rovio are currently developing ranges of products that can be used in their programmes. These will include a range of figural ceramic mugs, soft toys, as well as other collectable items.

Chris Taylor, Head of Special Events Campaigns, TCC comments: “This is a great opportunity for us to partner with Rovio to translate their hugely successful Angry Birds format into customer driven promotions for retailers around the world. The Angry Birds downloadable game has been a massive worldwide phenomenon and will be a highly desirable promotional incentive for consumers everywhere. We look forward to working with retail partners globally to create loyalty promotions that leverage the unique global appeal of the Angry Birds, and to delivering exceptional retail sales as a result.”

Claes Kalborg (SVP Brands and licensing strategy) from Rovio commented: “We are delighted to be joining forces with TCC as our licensee in the area of retail loyalty promotions and consider this partnership to be an integral part of our strategy to extend the Angry Birds property outside the digital environment. Together with TCC’s distinctive promotional abilities and exceptional track record for delivering results, Angry Birds is certain to give consumers around the world exciting new shopping experiences.”

Over the last two decades, TCC has partnered with over 250 of the world’s leading grocery retailers such as Carrefour, Tesco and Metro to provide tailor-made promotions designed to increase sales through unique in store programmes.

Rovio’s world-dominating Angry Birds franchise, which consists of the games Angry Birds, Angry Birds Seasons and Angry Birds Rio, recently passed 250 million total downloads on various platforms across the world. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio is rapidly expanding its activities in broadcast media, merchandising and publishing.

Related Posts