Farm Shop & Deli Show 2014, The NEC, Birmingham, 24 – 26 March 2014

For three days in March the speciality food and drink industry will come together at Farm Shop & Deli Show to uncover the most exciting product launches, hottest trends, top talent and daring entrepreneurs shaping the UK’s artisan food and drink industry.

Since its inception, Farm Shop & Deli Show has been at the forefront of the fine food and drink industry which is experiencing unprecedented growth as consumers rediscover their love for quality, local and regional produce. Providing a platform to spearhead innovation, the show has been used as a launchpad for some of the industry’s most imaginative product launches that have inspired the nation to experiment with their food choices. 2014 promises to do the same.

Exhibitors to Farm Shop & Deli Show hail from across the breadth of the sector – Olives Et Al, Fosters Traditional, Lakeland CCs, Anthony Rowcliffe, COOK and JCS Fish are just some of the names showcasing their wares at the event. Key decision makers from across the whole industry including farm shops, delicatessens, bakers, butchers and garden centres will once again use the show as an opportunity to source quality produce and fast-track their businesses.

To help give visitors the edge, Farm Shop & Deli Live is packed with insightful and informative seminars offering crucial business advice from the industry’s most respected names. Here, attendees can whet their appetites with ‘Tutored Tastings’, learn the art of ‘Up Selling’, discover ‘Counter Techniques’, hear insider tips and trade secrets and learn about harnessing the power of social media and PR, maximising basket spend, growing a brand and much more.

Putting innovation into focus, the Great New Idea Award invites exhibitors to submit their most creative food and drink concepts that will be displayed at the show – visitors will vote for their favourite ideas with the winners unveiled on the last day of the show.

In the Dragons’ Pantry tenacious entrepreneurs will pitch their ideas to a panel of expert judges in the hope that they will impress. The Dragons will all be leaders in their fields and well placed to make predictions on what will cut it and what won’t in the fast-evolving speciality food and drink world. Past Dragons include Owen Gower, Buyer at Aromark, Simon Hurrell, Buyer 3663, Andrew Pern, celebrity chef and deli owner and John Farrand, Managing Director at the Guild of Fine Food.

In addition the Farm Shop & Deli Awards, in association with Olives Et Al, overall ‘Retailer of the Year’ winner will be announced at the show. Recognising the highest standards in retail, the awards celebrate best-in-class service, product knowledge, initiative, innovation and community involvement.

Commenting on the show, Event Director, Jack Halliday said: “This year’s Farm Shop & Deli Show will once again be brimming with innovation and inspiration in what will be the most expansive event in its history. We always strive to provide unrivalled access to the UK’s highest quality suppliers and industry thought-leaders through both exhibitor stands and our packed programme of seminars and masterclasses.

“This year is not just a stand-out event in the speciality food industry’s calendar, it’s the must-attend event.”

Farm Shop & Deli Show is incorporated within Food & Drink Expo which acts as the number one route to the UK food and drink market. At the show, visitors will be able to taste and touch the latest product launches from brands including Corkers Crisps, Lee Kum Kee, Pidy, Delicioso, Petty Wood and Bridor.

Offering a unique perspective on the industry’s major trends, the Brainfood Factory seminar theatre will be packed with masterclasses, interviews, panel debates and product demonstrations. The Great New Idea Award will also honour creative thinking among exhibitors.

Food & Drink Expo, incorporating Farm Shop & Deli Show, is co-located with National Convenience Show and Foodex. It is a trade event and strictly no under-16s, including babes in arms, will be permitted entry to the show.

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