Mars Chocolate Drinks & Treats (MCD&T) is extending its GALAXY Hot Chocolate offering with the launch of GALAXY Bubbles – the very first low-calorie bubbly hot chocolate.
The latest addition to the GALAXY Hot Chocolate range has only 40 calories and a light and bubbly taste, making GALAXY Bubbles a truly unique hot chocolate.
GALAXY Bubbles comes in an eye-catching 200g eco pack which uses 83% less packaging than the GALAXY Hot Chocolate jar and is re-sealable, so the product stays fresher for longer.
Last September MCD&T launched GALAXY Traditional Hot Chocolate which is now enjoying a strong performance in the hot chocolate category. Not only is it increasing its market share by 33% Y-O-Y and significantly out-performing the rest of the market, but in the 12 weeks to December 3 2011 GALAXY Traditional Hot Chocolate enjoyed growth levels of 108.8%.*
Bep Dhaliwal, Trade Communications Manager for Mars, says: “We are delighted that the launch of GALAXY Traditional has enjoyed the success it has, contributing to the overall growth of the add-milk category. We believe that this success can be replicated in the £26.3m low-calorie sector with the introduction of GALAXY Bubbles.”
GALAXY Bubbles will be available from Aimia Foods – telephone 01942 272900.