Out with the Old, and in with the New

Get SodaStream-ing again with excellent trade-in deal

Following the announcement in 2010 that SodaStream is discontinuing its old 35L steel gas cylinders traditionally used in the brand’s older drinksmaker models, SodaStream is now inviting shoppers to take advantage of an excellent trade-in deal, as the old cylinders will no longer be available at the usual SodaStream stockists.

From the middle of February 2012, members of the public can go to SodaStream stockists, Robert Dyas and The Range, and exchange their old 35L drinksmaker for a 21st century 60L model at a greatly reduced trade-in price of £30. This fantastic exchange shaves 50% off the retail price of the £59.99 Genesis machine.

And it’s not just current SodaStream-ers who will benefit – those with an old-style machine standing idle in their loft or garage will be able to trade in their old drinksmaker for a brand new SodaStream at an incredible price.

The trade-in deal will also be supported by an advertising campaign in national newspapers from 16th February , to raise awareness of this great exchange deal

Fiona Hope, Managing Director of SodaStream UK commented: “2012 will see some great developments from SodaStream; from new and exciting flavour releases to innovative machine launches. So, we are encouraging our customers to out with the old and in with the new with this fantastic trade-in deal. We think it will be the perfect chance for families currently using the old 35L home carbonation system to experience the modern SodaStream, at a fraction of the usual cost.”

For more information on SodaStream’s £30 trade-in deal, visit www.sodastream.co.uk or contact Frank PR by phone on 0207 693 6999, or email [email protected]