Compostable packaging for the new Beavertown crisps to help with mental health May 15, 2024 News Beavertown, a British brewery based in Tottenham, is well-known across the country for its craftbeers. Alongside its beers, the brewery has this month partnered with the Campaign AgainstLiving Miserably (CALM) to launch a limited edition packet of crisps with a difference: cheddarand jalapeño flavoured crisps aimed at starting conversations around mental health. In a unique campaign, the brewery has enlisted the help of artisanal crisp brand SMUG todevelop the original flavour and manage the production process with their partners – crispmanufacturer Yorkshire Crisp Company, and compostable packaging expert Parkside. Eachpack features mental health conversation starters printed on the inside of the laminate material,designed to open up conversations around mental health. The ‘Open Up’ concept was developedby PR agency Here Be Dragons.Designed by CALM, these ice breakers are devised to kickstart deeper conversations amongstfriends: questions such as “What gets you through tough times?” and “If you could give youryounger self advice, what would it be?”. This stems from research conducted by CALM thatfound more than half (56%) of people in the UK have pretended to be ‘okay’ to avoid talkingabout their own mental health.Adding further value to the concept, the packaging is a compostable solution sourced fromParkside Flexibles’ Park2Nature™ range. The high-performance laminate includes high barriercompostable cellulose film layers, NatureFlex™ films, sourced from Futamura. Not only does thepackaging provide the barrier performance required to protect the intense flavour and satisfyingcrunch of the crisps, but it is also compostable in home and industrial settings. The finished packs, with printed designs on the outside and the inside, are Seedling and OKCompost accredited as compostable. It is also compliant to the EU standard EN13432 forpackaging recovery through biodegradation and composting. The new Open Up crisps will be available at more than 260 pubs across the UK, including inLondon, Birmingham, Manchester and Edinburgh. Participating sites will also give out freepackets of the crisps on Mondays, Tuesdays and Wednesdays. About Latest Posts Jamie Quarmby Latest posts by Jamie Quarmby (see all) HUNGRYHEADS Launches Bold New Range of Convenience Meals - November 27, 2024 From bar to cocktail can, Mirror Margarita expands its offering - November 25, 2024 Divertimenti Cookery School - November 20, 2024