Fry’s partners with Aardman and Chicken Run: Dawn ofthe Nugget to launch new plant-based nuggets December 13, 2023 News Award-winning plant-based brand Fry’s Family Foods have teamed up withAardman Animations and Netflix to celebrate the long-awaited movie ChickenRun: Dawn of the Nugget with the launch of an exclusive new plant-basedbreaded nugget. Just in time for Veganuary, Fry’s new nugget will be available at Tesco,Iceland, The Food Warehouse and selected Spar stores. The new and improved nuggets are, like all of Fry’s products, 100% vegan. Made from a mix of non-GM soy, wheat and pea protein, and coated in acrispy golden crumb. “It’s a massive win for us to be collaborating with such an iconic movie brand,and the likes of Netflix and Aardman”, says Nicola Yates, Head of Marketing at Fry’s and LIVEKINDLY Collective in the UK. Nicola Yates continues: “We hope that bringing such an exciting collaboration to the meat free aislewill engage even more consumers to try plant-based this Veganuary andbeyond. It couldn’t be a better fit for us – bringing out a new plant-basednugget just in time for those family movie moments watching the film. Wereally hope that this will encourage families up and down the country to tryplant-based for the first time or swap out a few more meals.” Lucy Wendover, Marketing Director at Aardman, comments:“We’re delighted to be collaborating with Fry’s to celebrate the release ofChicken Run: Dawn of the Nugget on Netflix. We’re really pleased to have foundin Fry’s a family facing brand to partner with, for a plant-based nugget whichfamilies around the country will enjoy while they watch the film.” Fry’s new plant-based nuggets are launching into Tesco, Iceland, The FoodWarehouse and selected Spar stores nationwide from 26th of December.Recommended retail price £3.00 (320g). The product will be on a half pricepromotion until the 15th of January in Tesco, Iceland and The FoodWarehouse as part of an extensive Veganuary campaign. Veganuary is an annual challenge run by a UK nonprofit organisation thatencourages people to try going plant-based for the month of January. Toni Vernelli, Communications manager at Veganuary comments:”We know that families are increasingly having conversations over the dinnertable about what they are eating and why. We’re excited that the collaborationbetween Fry’s and the movie Chicken Run: Dawn of the Nugget during thisVeganuary will bring even more awareness about the many reasons tochoose plant-based and show families and parents that there are deliciousoptions like Fry’s nuggets to make it easier than ever.” Chicken Run: Dawn of the Nugget debuts globally on Netflix on15th December 2023. Fry’s plant-based nuggets product information:Fry’s Nuggets pack weight 320g, serves 4. Normal RSP: £3.00.Rolling out from the 26th of December into Tesco, Iceland, The FoodWarehouse and selected Spar stores.About Fry’s Family Foods It all began in the Fry family kitchen in 1991, where Wally and Debbie Frybegan making burgers and sausages without meat. Debbie was bornvegetarian, and Wally (an avid meat eater) changed after meeting Debbie(she got her way!). The Fry’s range of vegan products is now available allover the world, making eating a plant-based diet that is good for you, and theplanet, that much easier. In 2020, The Fry Family Food Co. joined forces with LIVEKINDLY Collectiveto create a leading a global movement to build a sustainable future by makingplant-based living the new norm. This unique collective is on track to becomeone of the world’s largest plant-based food companies. The Fry family themselves are still very involved in the running of the day-to-day business and are often instrumental in coming up with new product ideasthat suit busy family lives. Fry’s truly is a family business. The Fry’s range of vegan food was awarded Best Vegan Meat in the VegFestAwards in the UK in 2020 and again in 2021.Fry’s Family Foods linksWebsite I Instagram I Facebook I YouTube About Latest Posts Jamie Quarmby Latest posts by Jamie Quarmby (see all) HUNGRYHEADS Launches Bold New Range of Convenience Meals - November 27, 2024 From bar to cocktail can, Mirror Margarita expands its offering - November 25, 2024 Divertimenti Cookery School - November 20, 2024