Seara, a leading player in the global chicken industry, commends the British Frozen Food Industry and its partners on its achievements during another successful year. This year is a significant one as it marks the 75th anniversary of the British Frozen Food Federation (BFFF) which was celebrated at its annual luncheon at the London Hilton on Park Lane on the 21st November 2023. As a proud sponsoring partner of this year’s BFFF luncheon, Seara was delighted to participate in this annual celebration of the best of British frozen food.  

As one of the UK’s leading poultry suppliers, Seara has been providing high quality frozen chicken for over 60 years to businesses and families alike. Boasting an extensive and diverse range of chicken products, Seara has set the bar for exceptional quality products. Seara offers a diverse range of products to meet all consumers needs, including Seara’s classic range of premium coated, cooked and roasted chicken as well their newly launched range of karaage chicken, southern fried popcorn chicken, chicken dippers and wings which come in plain roasted, hot and spicy and BBQ flavour.There has been an increased demand for frozen food in the UK as British shoppers swap their fresh food for frozen to keep costs down amid the cost-of-living crisis. There are strong global industry indicators for growth in the poultry industry with a shift in diet trends towards protein-based foods, 

Seara has recorded a 20% growth in demand for its frozen poultry products in the last five years. “For Seara, delivering high quality and affordable products to our customers is our main priority” says Marcelli Ganzarolli Novaes Ferreira, International Sales and Marketing Manager for Seara in Europe. “We want to offer a portfolio of products that meet our customers’ needs and criteria of being affordable, healthy and tasty, which our frozen chicken offers.” Seara recognises the importance of offering affordable options accessible to all without the compromise on quality. Seara controls its entire production chain, ensuring adherence to international quality standards and a product that is consistently high in quality and taste. 

Seara’s frozen chicken brings value and innovation to the kitchen table, enabling businesses and households not only to add more value to their shopping, but also to cut out waste, saving them costs with no compromise on the taste. Seara is a proud supporter and contributor to the British frozen food market and is looking forward to continuing work with the British Frozen Food Federation and its members to bring the best quality products to the frozen food market here in the UK. For more information about Seara and its range of products, please visit: