Burger & Sauce has confirmed unprecedented interest since it launched as a franchise at the start of July.  The fast-food burger restaurant chain which was set up two years ago during the height of the pandemic, became so popular for its fresh, tasty burgers that it began inviting applications for potential franchisees last month.

The first Burger & Sauce restaurant in Birmingham turned over £1.5 million in its first year.  As soon as company founder Saad Masood realised the popularity of the fresh burger concept he’d created, launching as a franchise became the long-term goal.  He explains:  “Since then, our experienced franchise team led by Anthony Round has worked hard and taken time to put all the necessary elements in place to develop a compelling franchise opportunity from setting up new franchisee training, operations manual, a site sourcing team to marketing.  We have recognised the opportunity and now invite other like-minded people to leverage our brand’s success to create their own Burger & Sauce restaurant with our full back-up and support.”  

Every one of Burger & Sauce’s existing franchisees has now signed multi-store agreements.  Burger & Sauce aims to establish 300+ stores across the UK and to become the house-hold name for fresh burgers.  The franchise is already on target for double digit store openings by the end of 2022.  

Anthony Round, Franchise Director, Burger & Sauce confirms: “We know the brand is going to be big!   Once the franchise concept was proven and all the operational details in place, we began to invite applications from more potential franchisees a few weeks ago.   Within days, we had received 30 or so valid enquiries!  Interest has been unprecedented!  

“Currently, we are looking for ambitious individuals to grow our brand around two hours’ drive from Birmingham.  We are also considering master franchisees who are interested in larger multi-store development agreements slightly further afield too.”  

Exclusive Burger & Sauce territories include a ten-year franchise licence for £15,000 plus store and fit-out costs, planning and legal fees plus management service fee and marketing contribution.  Multi-site development licences are also available for approved franchisees.   


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