Nielsen Brandbank, the world’s largest provider of digital product content for eCommerce websites, mobile shopping apps, merchandising, and marketing, has formed a strategic alliance with industry-leading rich content experts, SKU Ninja + WhyteSpyder to extend the Nielsen Brandbank Connect offering. The global alliance strengthens Nielsen Brandbank’s ability to combine best-in-class product content with rich media to improve consumer engagement and enable a more informed purchasing decision. 

The combination of SKU Ninja + WhyteSpyder’s technology and Nielsen Brandbank’s capabilities will provide incremental value to the industry and is the perfect harmonisation of industry-leading content providers working together to enhance and accelerate the rich content creation management and distribution, offering to go above and beyond the basic back of pack product information. 

Both retailers’ and brands’ presence online will be enhanced as a result of this alliance. The introduction of these capabilities is a fantastic opportunity for brands & retailers alike to convey their story to the conscious consumer through use of feature sets containing videos, marketing images, and rich text as well as product comparisons and interactive product tours. This will ultimately lead to increased consumer engagement, improved search engine optimisation, and a shortened path to purchase as the overall online shopping experience improves. 

“As leaders in the industry, it is our mission to enable exceptional consumer experiences everywhere, and we are excited to have partnered with SKU Ninja + WhyteSpyder, who share our commitment to enhance and accelerate product content online to deliver a best in class shopping experience,” said Mike Nickituk, Global Managing Director at Nielsen Brandbank. “We are proud to support retailers and brands globally by offering a more dynamic way of working to manage the evolving needs of the conscious consumer.” 

“We are thrilled to work with such an effective, well-respected company like Nielsen Brandbank,” said J.S. Bull, Chief Executive Officer at SKU Ninja + WhyteSpyder. As we have built and optimised our SKU Ninja SaaS platform to make it easy for retailers and brands to win online, we are excited to bring this experience to Nielsen Brandbank’s portfolio of clients, which represents the greatest retailers and brands in the world.”