With UK consumers spending more than ever on Asian influenced food, fast growing brand CHOPSTIX is preparing for continued growth in 2018. One of the ways the group intends to meet its ambitious plans is with its brand new CHOPSTIX METRO model which will be unveiled at this year’s National Convenience Show.


With lower operating, staffing and entry costs than almost every other Food to Go offering in the sector, a fully operational demo of a brand new CHOPSTIX METRO unit will be set up and manned by the Chopstix team at Stand No. G39 for the duration of the Show.


As well as meeting with the senior team from Chopstix, attendees will be able to enjoy live cooking and sampling, whilst finding out how CHOPSTIX METRO can be incorporated into the smallest convenience unit and deliver higher than average returns.


Max Hilton Jenvey, Global Head of Franchise at Chopstix notes;


“Franchising plays a key role in our ambitious growth plans, so to make our brand as attractive as possible to an even wider audience, we have developed the METRO concept. We appreciate the premium of floor space within the convenience environment, therefore have created a model which requires as little as 139 sq ft. I think that this, coupled with the low entry, staffing & operational costs and higher than usual financial return associated with METRO, where complicated food is made easy, will prove an irresistible combination for many potential partners within the convenience sector.”


Chopstix was founded by Sam Elia and Menashe Sadik, and under their stewardship, the brand is becoming one of the most talked about in the sector and they comment;


“We believe the CHOPSTIX METRO model will be a game changer for us, moving forward. Through multi-site and master franchise agreements, as well as our own continued investment in new store openings, Chopstix is set to become even more visible within the convenience sector.”


Already recognised by leading industry commentators as one of the country’s most exciting brands, CHOPSTIX tripled its outlet count in just 2 years and currently operates 75 company owned and franchised outlets in partnerships with leading multi-site operators including Welcome Break and Applegreen. Offering a fresher, healthier and faster alternative, Chopstix’s tasty menu and contemporary surroundings attract all age groups and demographic profiles.

E : [email protected]

W: www.chopstixgroup.com

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