API will take its full range of brand enhancement products to Packaging Innovations in London this September as the company continues its focus on products and services that take luxury brands to the next level – a fact underlined by a recent study by Package InSight that shows the decisive effect of its foils and laminates on consumer purchasing decisions.


David Peters, API’s Creative Development Manager, will be on stand A34. His recommendations will take inspiration from the latest trend boards, which are reflected in the latest API Trends Folio, also available at the stand.


API’s work with Package InSight at Clemson University found that consumers fixate on foiled and laminated luxury chocolate packs more often, and for longer, than on packs without those embellishments. It found that this leads to more purchases.


“Packaging Innovations is always the perfect place for us to showcase our full range of brand enhancement products, and this year it is great to have the Package Insight study to back up what those of us in the industry already knew: that the products we offer truly add value to brands and lead to more sales by attracting consumers,” says Richard Burhouse, Commercial Director at API.

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