A new study has revealed mass consumer frustration with the food-shopping experience, with each of the UK’s ‘big four’ supermarkets suffering a fall in sales in the last 12 weeks.

The new retail app Ubamarket® commissioned a survey of over 2,000 UK consumers. The study – titled Reviving Retail 2016 – found that 66% of Britons were dissatisfied with the in-store supermarket shopping experience, equating to 33.6 million shoppers across the country. Of the respondents, 27% said they have reduced the frequency with which they visit the supermarket or buy food online.

The main frustrations were long queues and struggling to find items. 71% of online food shoppers are also unhappy with the quality of service they receive, citing not being able to select produce and receiving unwanted replacement items as major irritants. 28% said buying food was their least favourite shopping experience.

To help overcome the issues driving consumers away from supermarkets, Ubamarket® will launch to market in-store from 12 September.

Ubamarket® combines the efficiency of online retail with the benefits of the in-store experience. The iOS app rearranges the products on your shopping list according to their location in-store; tracking each item in order of convenience, total spend, special offers and loyalty points. The app empowers the shopper by making in-store shopping faster, more cost-efficient and slashing checkout times.

Ubamarket® is due for national roll-out in association with leading payment and loyalty solutions supplier HTEC Ltd, part of Universe Group Plc, whose portfolio of stores includes Morrisons, Budgens, Nisa and Spar. The app has been developed to launch across HTEC’s extensive group of UK stores in 2016/2017.

The Ubamarket® app was built by DMI, a leader in end-to-end mobility solutions. DMI worked closely with Ubamarket® to understand the changing needs of supermarket shoppers and ensure these needs were addressed throughout every step of the development process. Together, Ubamarket® and DMI delivered a user experience that is easy to follow and simple for any shopper to get to grips with.