MELITTA PROFESSIONAL PARTNERS WITH GREEK PACKAGING COMPANY AS IT EXPANDS GLOBAL REACH

Melitta Professional Coffee Solutions prepares for official launch into UK HORECA sector

Melitta Professional, a leader in the coffee and coffee preparation industry, has announced its collaboration with packaging solutions expert Hatzopoulos as it prepares for the brand’s first introduction into the UK HoReCa sector later this year.

Already a household name in a number of European countries, as well as North America, Melitta Professional is now set to take the UK by storm as it plans to release its new range of coffee blends later this year. Melitta Professional, whose specialist coffee range has been adjusted especially to cater to British taste, has formed an alliance with Greece based packaging solutions expert, Hatzopoulos, to create the blend’s distinctive packaging for the UK market.

With its invaluable technical knowledge and marketplace insight gained from decades in the industry, Hatzopoulos has invested in cutting-edge technology and infrastructure at its Greek based production facilities, making it the packaging partner of choice for Melitta Professional.

The packaging developed for Melitta Professional’s new UK blends is designed specifically to maintain the aroma and flavour of the coffee, using ultra high barrier materials. The finished product, which is easy to peel and reseal, is made with sharp and intense colours in a smooth and matte varnish finish to make the graphics strikingly prominent.

Alaster Siddle, Global Head of Coffee at Melitta Professional, said: “The global coffee industry is all about people and relationships and this alliance between Melitta Professional and Hatzopoulos is a classic example of how quality people in the industry find a way to deliver a solution together.”

“Melitta Professional is using suppliers from all around the world, as we are seeking out the best partners to continue to extend our global reach. In this instance, we chose to work with Hatzopoulos, and the team’s flexibility and support has been much appreciated and has continued to set high standards for the marketplace.”

Theo Zontanos, Managing Director at Hatzopoulos, said: “Being appointed to exclusively handle packaging solutions for a global brand such as Melitta Professional is a great opportunity, and we are very proud to have been able to support with the launch of its UK coffee blends offering.”

Look out for the new UK blended Melitta Professional range and own label offering coming later this year, as well as ways to get involved in the Melitta Professional UK campaign.