Iconic meat, SPAM® Chopped Pork and Ham, is to team up with Sheffield’s famous sauce Henderson’s Relish, as part of a regional campaign focused on the City of Sheffield.

SPAM® Brand’s Sheffield campaign, which focuses on breakfast and will run throughout September and early October, includes local newspaper and radio advertising, bus and tram supersides, and roadside advertising near major supermarkets.

Part of the campaign will also include an All Day Breakfast Event in aid of the Sheffield Children’’s Hospital. The event, which celebrates the great British all day breakfast, is being held on Saturday, 4 October 2014 between 10am and 4pm, at Crucible Corner in Tudor Square, Sheffield. Guests can enjoy a hearty SPAM® Fry Up for just £2 or an Egg SPAMWICH™ for £1, with a generous splash of Sheffield’s famous spicy sauce. All proceeds will go to the charity.

The two brands have worked together on various breakfast recipes and can confirm that SPAM® Products and Henderson’s Relish complement each other perfectly, to create a unique taste experience.

Mrs Pamela Freeman, owner of Henderson’s Relish commented: “We’re thrilled to be working with a brand that has such a strong heritage like ourselves, to raise money for The Children’s Hospital which we continue to support.”

“Our sauce tastes delicious with freshly cooked SPAM® Chopped Pork and Ham and the people of Sheffield will get a chance to experience both products together on 4 October.”