Sugar confectionery manufacturer R Crawford (Northern) Ltd launches Vimto Fizzy Lollipops with individual barcoded sticks in new drawer boxes designed for instant shelf and counter top display.

Working in conjunction with Belmont Packaging, one of the most innovative packaging solutions companies in the UK, Vimto Fizzy lollipops have already made new distribution gains in the convenience sector.

The drawer boxes are digitally printed on demand and the lollies can be scanned by electronic tills. There are 100 lollipops inside wrapped in eye-catching metallic foil wrappers, with a retail price of 10p per lollipop.

Darren Butterworth Sales Director at Crawfords says: “We were looking for ways to offer our products to a wider range of customers across multiple sectors away from the traditional jars. These drawer displays are really proving to have been the right choice, with customers from the smallest shops to the largest multiples having interest in the product.”

James Nichols, Brand Licensing Manager for Vimto adds: “We are excited by the prospects these new displays hold for Crawford’s to increase distribution. The Fizzy Vimto lollipop is one of our core licensed products and this new development is sure to enhance sales.”

Crawfords have produced over 400 million Vimto lollipops during their long-standing relationship with Vimto brand owners Nichols Plc.