The biggest year of innovation for leading “herbs and spices” brand Schwartz, 2012 sees the launch of a new, iconic brand architecture, designed to harmonise the brand identity across the whole product portfolio.

The new brand identity is a blend of overlapping ellipses designed to represent the idea of blending flavours. The aim is to simplify navigation and increase cross-purchasing across the wide and varied portfolio of herbs, spices, seasonings, recipe and sauce mixes. Prior to the re-brand, each Schwartz product range worked in a different manner, meaning there was no intuitive way of navigating the brand and fixtures.

Paola Bassi, Schwartz UK Marketing Director says: “We are committed to developing exciting new ranges to grow our portfolio of products and this year has marked our biggest investment in innovation yet. With such an extensive range we felt it was important to unify our products with a new brand architecture. We are committed to creating tasty and simple meal solutions from start to finish. This new design and the pipeline of product innovation can only help our consumers and retailers achieve this.”

Schwartz has this year extended its product portfolio with the introduction of 45 new SKUs, more than doubling the new products introduced in 2011.

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