Passionate about provenance

Asian food expert CP Foods will be showcasing its credentials in the ethnic food market as a champion of world-class ingredients as it prepares to roll out its CP Authentic Asia range to retailers throughout 2012.

Designed to put premium choices back into the frozen food aisle, the CP Authentic Asia range of starters, ready meals and accompaniments has been developed by CP to provide lovers of Asian food with chilled ready meal quality whilst offering frozen ready meal value and convenience.

A quarter of the UK shoppers rarely even visit the freezer aisle with many believing that frozen products can be uninspiring and boring. CP Authentic Asia hopes that its exciting flavours and top quality product delivery will encourage consumers to appreciate and embrace the change in standards.

Alexis Unaphum, CP Brand UK Assistant Marketing Manager says, “We are bringing a premium quality meal offering into a sector that sometimes suffers from an expectation that the products are basic and will under-deliver.
“CP’s food production know-how means that we are developing and delivering products to internationally recognised standards for consumers who are keen to experience the real taste of Asia in a quick and convenient format.

“With consumer demand for exotic recipes increasing – particularly Thai and Japanese dishes – CP’s Authentic Asia range is well placed to offer UK retailers new and exciting frozen cuisine that gives shoppers something genuinely new and unique. Thanks to CP’s heritage we can offer consumers the opportunity to experience lovingly prepared Asian inspired food using only the finest Asian ingredients, rarely available in UK ready meals.”

Following the success of CP Foods’ Aromatic Crispy Duck with Pancakes in Morrisons, the Asian food expert secured listings with the retailer for other products in the CP Authentic Asia range, which include Bangkok Firecracker Prawns, Red Thai Curry with Jasmine Rice and a unique King Prawn Wonton Soup with Noodles.

As time-pressed shoppers continue to want to experience the sights, smells and tastes of Asian cooking, CP is perfectly placed to share its expertise in rare and exotic ingredients and pioneering production with UK customers.
With these aims in mind CP Foods has developed CP Authentic Asia to deliver authentic Asian flavours to customers with a passion for Asian cuisine.

Alexis Unaphum, CP Brand UK Assistant Marketing Manager believed that despite industry-wide acknowledgment of the need to inject premium lines into frozen, few have risen to the challenge like CP Foods. He says, “Being part of Charoen Pokphand Foods in Thailand, we are one of the leading food companies in the world. With our fully integrated production process, CP Authentic Asia products represent genuine authenticity.”

CP Foods (UK) is part of Charoen Pokphand in Thailand, one of the world’s leading global food companies.

Visit for further information about CP Authentic Asia.

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