Pukka Herbs, Dorset Cereals, Kallo Foods, Green and Black’s, The Food Doctor, and Tree of Life are just a few of the big name exhibitors heading to London’s Olympia on 1-2 April for this year’s Natural Food Show at Natural & Organic Products Europe.

With over 300 exhibitors showcasing thousands of speciality food and drink brands, the Natural Food Show has built a firm reputation for being the best place for professional food buyers to source the widest choice of natural, organic, biodynamic, Fairtrade and artisan products from suppliers all around the world.

“There has been a huge increase in the understanding of the benefits of natural and organic food,” says event director Simon Barry. “As each new generation becomes more and more health conscious, stores and eateries need to ensure that they expand their natural, organic, free-from and special diet selections to cater for the growing number of customers who care about provenance and sustainability, and how their food and drink is processed.”

Visitors seeking real differentiation will find an eclectic selection of all the latest brand innovations on display in this year’s New Product Showcase, plus there’s also a host of unique, speciality product offerings in the show’s new Vegan Pavilion, FoodLovers Approved pavilion, The West Country Food & Drink pavilion, Organic Trade Board pavilion, and the popular Soil Association Organic Marketplace.

There will also be plenty of opportunity for buyers to refresh their international ranges, with an all new French pavilion joining Demeter International, Austria, Brazil, USA, and New Zealand. Whilst some of the industry’s best known food and drink wholesalers are also back for 2012, including The Health Store, Essential Trading, Infinity Foods, Suma Wholefoods, Community Foods, Clearspring, and Marigold Health Foods.

It’s not just the exhibitors at The Natural Food Show that promises to draw in the crowds however. This year’s live Natural Food Kitchen sessions will see a host of top chefs – including Barny Haughton, Tim Bouget (co-founder of ODE, Sustainable Restaurant of the Year 2012), Jason Church (Gluten Free Chef of the Year 2011), Jay Pindolia (Cordon Vert Chef Of The Future 2011), and Dale Pinnock – demonstrating how raw, vegan, vegetarian, organic, allergy-free and medicinal cookery can make a world of difference to your business.

To register for your FREE trade pass, please visit www.naturalproducts.co.uk and quoting priority code NPE12058.

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