Wonderful Pistachios, the only flavoured pistachio brand in the UK, is extending its product range with the launch of a new Sweet Chili variety.

The new flavour is packaged in the same sleek, eye-catching black packs as the rest of the range but has a bright red finish to highlight the spicy flavour.

In 2008, producer Paramount Farms introduced Wonderful Pistachios in the UK. Today, it is already the number 1 pistachio brand in the UK.

To capitalise on the new launch and the continuing growth of the snack market in the UK, Wonderful Pistachios will be supporting the range in the run-up to the Christmas snack peak with a £1million advertising campaign.

Already a phenomenal success in the US, the Get Crackin’ advertising campaign is set to hit our screens throughout November and December. The campaign will feature human and animated celebrities putting their particular spin on how they open pistachios.

“The snacking category is continuing to see a desire for healthier snack alternatives,” says Michael Franklin, UK sales manager for Wonderful Pistachios. “Wonderful Pistachios are nutrient dense and taste great too, which fulfils this trend perfectly.

“With the introduction of the new Sweet Chili flavour and the high impact Get Crackin’ campaign, I am confident that we will see sales of Wonderful Pistachios increase significantly in the coming months and beyond.”

Wonderful Pistachios are now available in four flavours Sweet Chili, Roasted Salted, Salt & Pepper and Roasted Unsalted. The range comes in cases of 10 x 250g and 12 x 150g. RSP is £3.19 (250g) and £1.99 (150g).