Eye catching point of sale, engaging packaging and irresistible special offers so often fall at the final hurdle – the shopfloor. Retailers and Suppliers can overlook how they will get the product on the shelf and how it will look after a weeks trading.

Most retail outlets are currently reduced to skeleton staffing structures and therefore the implementation of new initiatives or the replenishment and servicing of displays doesn’t happen, resulting in an inevitable drop in sales.

Recruit Retail Services has, for the past 25 years, been involved in some of the UK’s most ground breaking store development projects, from new store openings through to the installation of innovative point of purchase.

During the last 6 months they have noticed an increase in interest in some of their more bespoke offers. Sales Director, Adrian White, explained the shift in thinking, “As the country fights its way out of the recession it is very clear the cut backs in the last 12 months are having an impact on Instore displays. Traditionally merchandising standards would be maintained at store level or by representatives of the brand, but in so many cases these people aren’t there and ultimately as standards drop so do sales. We have noticed a significant increase in the demand for Field Marketing activity”

Lead times for the installation of new lines or point of purchase have also significantly decreased. White explained, “Forward planning is difficult for many of our clients, an unexpected rise in sales can trigger new activity and often the lead times to deliver are very tight. Recently we completed a 200 site installation project in less than 24 hours. That’s what the client expects and so we need to be ready for it”

Range Change activity is back on the agenda for many retailers. Sales Manager Carolyn Moorhouse believes ‘consistency is king’ in this area. “Stores cannot be relied upon to implement change and if sales deadlines are not hit then results are lower than expected. We utilise dedicated teams of full time merchandisers to ensure every store looks exactly as the visual merchandiser planned it!”

For support on your shopfloor activities contact Carolyn Moorhouse on

01604 760000.

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