Cafepod Coffee Company announces bold relaunch

Next month sees independent challenger brand CafePod Coffee Co. relaunch with a bold, exciting new identity, range extensions and a multi-channel marketing campaign throughout 2018 to support its vision to build a coffee SUPERBRAND. CafePod’s new brand identity, which uses a chevron motif and a colour-palette that is the antithesis of the take-home coffee market, will give supermarket aisles an exciting makeover this summer. In terms of NPD, the relaunch will see a range extension into coffee beans and ground coffee across their entire range including the popular Livewire, Supercharger and Intense SKUs. In addition to the existing core strength focussed range, CafePod will launch a distinctive new range, listings for which are expected from July. Designed to capture the vibe and buzz of some of the world’s most exciting cities and their coffee cultures, the range will launch with an initial four SKUs – Las Vegas All In: Sin City Roast, Brooklyn Hustle: Bottomless Brunch Blend, Tokyo ‘Till Dawn: Karaoke Long Drip and Havana Revolution: Smoky Rum Roast. The four SKUs will be available across pods, ground and whole bean. The rebrand will take effect in June 2018, with the new city-inspired coffees launching in July 2018.