Aqua Pura, the Natural Mineral Water brand from the rolling hills of Cumbria, has launched a new on-pack promotion as part of its rebrand. The promotion has been designed to encourage families to spend more time together outdoors and go on adventures come rain or shine.

Shoppers can enter the competition by scanning the on-pack QR code which will direct consumers to the brand’s ‘spin to win’ page. Consumers will be asked to submit their details which will enter them in to a prize draw to win a range of hero prizes, including one of 13 adventure breaks courtesy of Aqua Pura’s adventure partner PGL UK.

As well as bigger ticket prizes, people will also be in with a chance of winning a range of instant win prizes. These include family days out to Go Ape, as well as push bikes, pizza ovens and outdoor wear. 

The promotion is being supported by a wider marketing campaign that focuses on family adventure. This is being rolled out across the brand’s social media channels, as well as through collaborations with influencers, YouTube ads and eye-catching digital out of home advertising.

Terri Cooper, Marketing Manager at Aqua Pura, commented: “At Aqua Pura, we’ve been going through an exciting period of change where we’ve began to reposition the brand to take families on an adventure. Our research has found that individuals with children in their households are twice as likely to buy bottled water in bulk than households without children. For this reason, our 2023 marketing campaign, which has received a £1 million investment, has centred around family adventure and encouraging consumers nationwide to enjoy the great outdoors. 

“The new on-pack promotion is an engaging way to reward our customers – both loyal and new – through various opportunities to win. We’ve partnered with a whole host of adventure-focused organisations this year, including AJ Bell Great Run Series, PGL and Go Ape, to give families the chance to win prizes that encourage them to go on more adventures. Whether it’s a walk around the local park, a family fun run or a weekend filled with hiking and wild swimming, Aqua Pura is the perfect refreshment to take on a family adventure – no matter how big or small of an adventure that might be!” 

The new promotional packing, which is now available on shelves in Tesco, Asda and Sainsburys stores nationwide, can be found across Aqua Pura’s full range of Still Natural Mineral Water – including the 5L, 1.5L and 500ml bottles. Aqua Pura’s 500ml bottles are available in 12 and 24 packs, making them the perfect addition to the family shopping basket as they’re easy to store and offer convenient hydration. 

All of Aqua Pura’s bottles are 100 per cent recyclable, while the bottle itself is also made from 100 per cent recycled materials. The lightweight bottles were redesigned in 2021 to incorporate an innovative snap cap which is attached to the bottle, meaning no cap will get lost in nature – perfect for family adventures of all shapes and sizes.

For further information and to keep up to date with new product launches, visit To be in with a chance of winning one of the many prizes on offer as part of the promotion, visit