Research shows Inflation could harm sustainable food shopping April 26, 2022 News Nearly three quarters of British consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably. Half of the population are trying to include some sustainability practices into their shopping and are satisfied with their actions. However, with fast rising inflation and the worst cost of living crisis facing the UK in a century, the decision about which food brands and products to purchase is ultimately led by price for the majority (79%) of shoppers. In fact money, or lack of with rising inflation, is a barrier to adopting more sustainable shopping practices for more than half of shoppers, with just one in five making planet friendly choices that prioritise sustainable packaging (20%) and buying products with local ingredients (19%). These are the key findings of a new report, 2022 Consumer Trends in Sustainability, launched by quantilope, the research platform that automates advanced research methodologies. One in three shoppers say they are more likely to buy products that have sustainable packaging. 77% of shoppers actively attempt to reduce waste and more than half (51%) plan to buy less plastic. Some plastic packaging is inevitable of course and one third of survey respondents claim to separate waste for recycling. One third of shoppers, Waste Warriors, are so concerned with the future of the planet that they do more than anyone else to reduce plastic in their purchases, separate waste and recycle the plastic they do sometimes have to buy. Peter Aschmoneit, CEO and Co-Founder of quantilope, said: “There is broad acknowledgement that money, time and effort make being more sustainable a challenge. The two most popular actions that people currently take – reducing waste and using reusable shopping bags, require little time, effort and no specialist knowledge; demonstrating that when the action is easy to slot into everyday life, people are happy to take it. With rising inflation threatening disposable income, it is critical that manufacturers understand how changes they make to product pricing and packaging can impact consumer decisions.” About Latest Posts Jamie Quarmby Latest posts by Jamie Quarmby (see all) Babcock Wanson UK Expands Environmental Solutions with DCT Regenerative Oxidisers & Solvent Recovery Systems - September 11, 2024 Darégal Gourmet UK unveils food trends report for 2025 and beyond with key insights for chefs and food manufacturers - September 10, 2024 AkzoNobel launches new high-performance internal can body coating to address long-term regulatory challenges - September 3, 2024