Wild Distillery is a micro distillery that produces organic gin and vodka on the Danish island of Bornholm in the Baltic Sea. But despite its remote location, Wild Distillery is making waves with its innovative personalised packaging solution.

For Wild Distillery’s owner, Henrik Nerst, sleek, premium packaging has always been central to the business. When designing the bottles for his range of gins and vodkas, he experimented with clear labels but was not happy with the finish as he couldn’t achieve a completely transparent look with a stick-on label. This is when he knew he had to use a printer that could print designs directly onto the bottles. He decided to go in-house to save on cost and give him more flexibility than outsourcing if he wanted to change the bottle design. Henrik currently uses Roland DG’s VersaUV S-Series flatbed printer and LEC2-640 printer/cutter for his bottle designs, which consist of three printed surfaces to create a tactile and eye-catching 3D-like effect. 

The decision to go in-house with Roland DG printers from Danish specialist print equipment dealer, Vikiallo, was revolutionary for Wild Distillery. Owning an in-house flatbed printer allowed Henrik to branch his business model to provide premium quality customised private label offerings alongside his line of eight different gins and vodkas. He works in collaboration with companies to create their own bespoke bottle designs where quality and attention to detail are paramount. Since offering a personalisation option, Wild Distillery has worked with the likes of Aston Martin Copenhagen, telecoms company Telia, government departments and local artists to produce unique corporate gifts for their employees, board members and customers.

“Our bottle designs are a huge part of what makes our business special.” Comments Henrik. “When I started thinking about packaging, I had a clear vision for how I wanted our products to look: Roland’s UV technology has allowed that vision to become a reality. The VersaUV S-Series machine achieves the transparent look I wanted and more. It not only creates a premium quality finish, it also is exceptionally reliable, which has been essential for the smooth running of the business. Owning an in-house printer has allowed me to be more flexible with my offerings, and single-handedly enabled me to branch into the personalisation market. I am incredibly proud of the bespoke designs we have been able to create for a range of companies and hope to continue to grow this offering in the future using Roland DG machines.”

Roland DG’s VersaUV LEC2 and LEC2 S-Series range of UV roll-to-roll printer/cutters and flatbed printers provideexceptional UV print quality, accurate colour reproduction and precision cutting for customers like Henrik that demand absolute perfection with their designs. The S-Series model is an excellent option for print professionals branching into personalisation options, as it can print onto almost any object up to 200mm in height. Meanwhile Roland’s LEC2 models are extremely versatile and can print, cut, die-cut, perforate, varnish and emboss on a single device, on-demand, to save time and money for print businesses.