Family bakers Bells of Lazonby has launched four new loaf cakes to help caterers take advantage of growing trends.

The Banana, Lemon & Blueberry, Chocolate & Salted Caramel and S’Mores Loaf Cakes have been developed by Bells in response to consumer demand. Emily Sudell, Bells of Lazonby marketing executive, said: “Sales of sliced loaf cakes are becoming increasingly popular as consumers look to purchase sweet treats with healthier portion sizes1.

“Each slice of our loaf cake is around 100g and therefore a little smaller than traditional round cake slices, ensuring customers can enjoy an indulgent treat with a few less calories.

“We’ve worked hard to develop four on-trend flavours which are as eye-catching as they are tasty.”

Every cake is hand-finished by Bells of Lazonby’s skilled bakers before being cut into 10 slices and frozen – boosting convenience and minimising waste. Each loaf has five days shelf life from defrost and are available now from National Frozen Food Wholesalers.

Emily added: “With more than 70 years’ experience Bells is proud to still be making high quality products that showcase our provenance, expertise and innovation.” Available from frozen food wholesalers nationwide.

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