Opinion formers and British public vote The Saucy Fish Co. one of the UK’s coolest brands in 15th annual CoolBrands survey October 14, 2016 News The Saucy Fish Co. has officially been voted as one of the UK’s coolest brands, for the fourth year running. The 2016/17 CoolBrands listing is the result of an extensive voting process that involved 36 influencers and 2,500 members of the British public. Influencers who voted included musicians DJ Fresh, Ella Eyre and Labrinth, MOBO Founder Kanya King MBE, numerous bloggers such as Fashion Blogger, Camille Charrière, Beauty and Fashion Vlogger Amelia Liana and Ella Mills (née Woodward), Foodie, Blogger, Author and Co-Founder of the mae deli, alongside Fashion Designers Melissa Odabash and Amanda Wakeley and leading Editors from publications such as TechRadar, Elle Decoration and InStyle. All the brands were judged on four factors deemed to be inherent in a CoolBrand: authenticity, desirability, innovation and originality. The latest CoolBrands results – headed by Apple – underline The Saucy Fish Co.’s prestige and allure within the country. Competition is substantial, with thousands of brands from over 50 sectors considered by the voters; only those achieving top scores qualify for CoolBrands status.