For the first time in 10 years, premium water brand FIJI Water has changed the look of its iconic bottle by redesigning its label.

The new look showcases the beauty of the product and story behind the brand. Inspired by the islands of Fiji, the redesign captures the natural beauty of FIJI Water’s source and journey from cloud to bottle. The lightest blue hues mimic the pristine waters of Fijian island, Viti Levu, and the clear rainfall that fills every bottle of FIJI Water. The deepening shades of cobalt and sapphire represent the rain drop’s journey from cloud to volcanic rock, where it ends in an ancient artesian aquifer. The signature pink hibiscus flower is amplified, reflecting FIJI Water’s youthful spirit and capturing the essence of the brand for premium bottled water consumers. The iconic square shape, blue bottle cap, soft taste and unique mineral profile that consumers have come to know and love, remains the same.

The new label bottle is available from Whole Foods, Waitrose, Amazon UK and Ocado nationwide, as well as style meccas Harrods, and Harvey Nichols.

For more information and for updates on FIJI Water, follow FIJI Water on Instagram @FIJIWaterUK or visit

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