To emphasise the year-round appeal of sausages and the contribution quality sausages make to a great meal, debbie&andrew’s this week announced its ‘Quest for the Best’ marketing campaign, fronted by TV presenter and chef, Andy Bates.

Ian Bagnall, spokesman for debbie&andrew’s, commented: “We want to reach young people as they start deciding what food suits their lifestyle and their budgets and show them why sausages are great food. As an urban food champion, steeped in the buzz of street food, Andy Bates has the perfect profile to lead the campaign.”

The campaign utilises digital platforms to publish new creative content and represents a £100k investment over six months to target a new audience. A series of short films will each feature Andy Bates as he considers what makes a good sausage and encourages more community food events to be held.

There will be a competition for the public to develop their own sausage that will then be made by debbie&andrew’s and sold as one of their roadshow 2016 range. To complement the Quest, debbie&andrew’s micro sponsorships will provide free product and seed funds to support community food occasions.