Burger King, Illy Cafe and Harris + Hoole are some of the major food and drink companies set to speak at an insightful commerce event. PayExpo, taking place on 11 & 12 June at London’s ExCel, will bring together everyone interested in and responsible for the development of payment systems. The event combines four comprehensive conferences covering Merchant Payments, Prepaid, The Future of Payments and Mobile Money Europe along with an extensive exhibition.

Jesús Cubero, Senior Marketing Manager of Burger King, will advise on how to integrate key marketing tools to attract consumers in his talk Adding value for brands and retailers through innovative mobile payments solutions.
Marketing Director and Business Development Director of Illy Café, Paolo Bonsignore and laria Presotto will talk about their use of ‘media stacking ’ – the approach of splitting attention across one or more devices, in Tailoring your multi-channel engagement strategy by understanding channel specific behaviour.

Enhancing the customer experience in-shop:merging the physical environment with the digital world will see Harris + Hoole’s director of digital experience, Danielle Anderson, focus on the coffee chain’s new app and examine what the future holds for digital innovation in-shop.

Visitors to PayExpo 2014 will be able to move between the four information-packed conferences as well as access the full range of workshops and features hosted on the show floor.

The largest of its kind in the UK, the event also has a comprehensive exhibition, interactive workshops and exciting features making it a must-attend show for anyone involved in making payments faster, easier and more secure. The extensive exhibition features major industry names such as Visa, FIS Global, Bancorp Bank, Wirecard Card Solutions, The Currency Cloud and MT&L Card Technology.

Michael Seaman, event director at PayExpo 2014, comments:

“In today’s fast-paced, forward-thinking food and drink sector, it is vital for companies to stay ahead of the game. PayExpo offers guidance and solutions to enable professionals in this sector to learn the latest innovations as well as discover and plan for future trends.”

PayExpo 2014 takes place at ExCel Exhibition Centre in London on 11 & 12 June. Food and drink companies and other merchants can attend for FREE, please refer to the website for further details – www.payexpo.com/prfandb.

For further updates, join our Cards and Payments LinkedIn group and connect on Twitter @PayExpo.