At the London Wine Fair Primera Technology Europe will be presenting its label printing equipment such as the FX400e Foil Imprinter. FX400e, an optional accessory to Primera’s LX-Series Colour Label Printers, applies shiny gold and silver borders, fonts and other graphics to inkjet- or laser-printed labels.

Especially wine labels can benefit from shiny metallic borders and graphics as labels then convey luxury and elegance and therefore emphasize the high quality and value of each product.

Other colours such as red, blue, green and yellow as well as clear film are available. When printed onto inkjet-printed labels, the clear film not only adds a professional, glossy finish but also makes labels virtually waterproof. Additionally, the clear film adds UV resistance to printed output, allowing longer exposure to natural and artificial light sources.

Primera offers a variety of materials, the newest being a Vintage Paper Material, which is ideal for wine and other beverage and food applications.

At stand # 540, Primera employees will happily inform wine growers and importers about Primera’s product range, the wide range of label materials and their different usability. London Wine Fair is being held from June 2 – 4, 2014 at ExCeL London.

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