Bouquet giveaway to support fight against breast cancer focused on cranberry harvest

Cranberry juice brand Ocean Spray is celebrating the success of its ‘Win Bouquets Everyday’ promotion which saw the giveaway of 1500 Ocean Spray bouquets to mark the end of its cranberry harvest.

The promotion for the juice brand was developed using the multi-page leaflet-label Fix-a-Form from compact media specialist Denny Bros.

To coincide with Breast Cancer Awareness month, Ocean Spray customers were encouraged to buy special promotional packs carrying a floral-design Fix-a-Form in support of Cancer Research UK to help in the fight against breast cancer. The brand is donating £50,000 in total to the charity.

Using codes from leaflet-labels on millions of special 1 Litre packs, consumers were simply asked to visit for the chance to win a bouquet. And for customers who still have the promotional leaflet, there is still a last chance to win in August 2013 when another 50 bouquets will be up for grabs.

Over 3 million, disc-shaped Fix-a-Forms were produced to cover the campaign. All the details of the promotion including the terms and conditions were safely secured in the perforated leaflet-label.

Ocean Spray is the No 1 Cranberry Juice brand and on-pack promotions of this type are helping to engage customers with the website and its growing range of interactive features.

Ocean Spray is manufactured by the Gerber Juice Company which produces most of the UK’s and Europe’s leading juice products. It is using on-pack promotions such as this one from Denny Bros to support its marketing activities.

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