UK retail brand leader DS-gluten free is delighted to expand its market leading frozen range by launching new Apple Crumble and White Rolls into Tesco stores.

DS-gluten free Apple Crumble has been developed to meet consumer demand and offers convenience and normality for those following a gluten-free lifestyle. The microwavable and ovenable single serve product is available in 2 x 120g portion packs in 351 Tesco stores from September and in taste panel testing scored more highly than mainstream equivalents for its crunchy, golden crumble topping and sweetness.

Emma Herring, Senior Retail Brand Manager of DS-gluten free comments: “Apple crumble is perhaps the greatest British dessert of all, so this is a wonderful addition to the range.”

A second addition to the frozen range, exclusively launching in Tesco, is DS-gluten free White Rolls. These crusty rolls are frozen directly from the oven to retain that just-baked flavour and the light fluffy texture inside. The launches will be supported by above and below the line marketing activities including trade and consumer PR support, Tesco coupons at point of purchase and direct mail.

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