Primula has revealed a fresh dimension to its popular cheese range with the introduction of a new product specifically designed to appeal to the £175m cheese snack market: Primula Pods.

Available in two delicious flavours, Cheese and Cheese ‘n’ Chive, Primula Pods are packed with flavour, high in calcium and with a firm consistency that makes them the ideal healthy lunchbox snack or after-school treat. The Pods will be sold in net bags of five, one for every school day of the week.

Initial customer feedback and research by Primula has found the innovative packaging, an easy-open plastic shell boldly coloured in blue for Cheese Pods and green for Cheese ‘n’ Chive Pods, very popular with its target school age audience of 5 to 12 years old and parents alike.

Each Pod will also feature one of six illustrations of Primula’s cute mouse character Mr Nibbles and his family, depicting their adventures as they explore Pod Island. This magical world of fantasy and fun is brought to life in a fully immersive and interactive website bringing together an exciting story, rich characters and engaging games to create a unique and compelling online experience.

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