Top quality Fruibel couverture is the latest packaged product from Unifine to receive an exciting new look.

In line with the Group’s global strategy of refreshing and upgrading its packaged ingredients, the three varieties of chocolate – Maracaibo (milk), San Felipe (dark) and Cabo Blanco (white) will come in attractive full-colour 5kg bags sporting eye-catching images of liquid chocolate and drops.

‘The images are designed to stand out on the cash and carry shelf,’ explains Unifine’s UK MD, Simon Solway .  ‘Our plan is to strengthen the brand in the marketplace.  And, this is why we have improved and simplified product data such as article codes and cocoa percentages. No other fat is added to Fruibel Chocolate Couverture – it is made only with cocoa butter.’

The data can be found on the reverse of the pack, clearly printed on a special label.  Any new stock will be identified by a change in the last three digits of the product code.

New packaging for the chocolate is to be launched progressively throughout November. 

Telephone: 01908 260610