Summer and barbecue season is one of the most anticipated the British eating occasions for consumers, and a key time of year for caterers.

“Summer and the barbecue season is one of the most anticipated British eating occasions for consumers, and a key time of year for caterers. With eight of the top ten sauces sold in the UK made by Heinz and over 163 million bottles sold in the UK each year, Heinz sauces are the perfect partner to everything from a mouth watering grill menu, to summer salads and a snack of chips”, explained Olivier Kutz, Heinz Foodservice brand manager. And with the increase in UK consumers opting for ‘Staycations’ over foreign travel, there is a distinct opportunity for the out of home sector to benefit from this trend.

Heinz is dedicated to ensuring customer satisfaction and research reveals it is the UK’s most loved food brand amongst consumers. With this in mind, Heinz is well placed to offer advice on the best strategies for driving footfall and sales this summer.

Getting the menu right is essential and reflecting trends towards healthier and lighter meal choices as well as providing great tasting sauces that consumers recognise and love will help drive success. Making the most of available merchandising is also key for maximising sales.

Heinz Foodservice produces a variety of merchandising solutions including HoldMe! merchandisers for SqueezMe! pods, dip pots and sachets and the new and improved table-top caddy which offers enhanced convenience and versatility. The new two and four piece caddy, which launched this March, includes menu and salt and pepper holders, as well as space for Heinz condiments including Heinz Tomato Ketchup, Heinz Mustard, Heinz Mayonnaise and HP sauce. The standard caddy can be enhanced according to individual caterer needs with two handy add-ons – an extra holder to house two additional bottles and a black sachet holder, perfect for storing sachets.

Heinz caddies are already being used in a number of Foodservice outlets and demand amongst caterers has been high since the launch.

With this in mind Heinz Foodservice will be running promotional activity to help caterers provide the sauces their customers know and love as well as utilise merchandising solutions to make the most of the summer opportunity.

Throughout July and August, caterers purchasing four mixed cases of Heinz Tomato Ketchup, mayonnaise or mustard opaque bottle sauces and all sachet, SqueezMe! or dip pot SKUs will receive a free case of merchandisers. A case* of the new table-top cadies will be given free with the opaque bottles and a case** of HoldMe’s with the sachets, SqueezMe! pods and dip pots.

Customers who take advantage of the deal will also automatically receive a second deal when they purchase another four mixed cases during July and August to receive a free gift.

Beginning from 4th July 2011, the deals are designed to give caterers additional benefits that will directly aid their businesses during the key summer months. Caterers can contact Heinz on 0800 57 57 55 to take advantage of the promotion.

*Includes six caddies

** Includes four HoldMe’s


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