SodaStream is capitalising on its continued growth with a £2m TV campaign encompassing a new advert and programme sponsorship that will see SodaStream on screens across the UK all summer long.

The significant investment comes on the back of huge growth for the brand in the last year. Since its initial public offering in November, the company valuation has tripled to over $1.2bn. With increased distribution in the UK and phenomenal success in countries like the USA and Australia, the iconic brand invented by Englishman Guy Gilbey in 1903 is changing the soft drinks category across the world.

The new TV ad captures the magic of Sodastream through a child’s eyes, highlighting SodaStream’s simple and compelling message – that SodaStream turns ordinary tap water into your favourite fizzy drink and reduces plastic bottle waste. The ad will air from the 17th of June.

SodaStream will also be kicking off a sponsorship of Friends on E4 which will run until the 4th of September. The campaign is set to have a huge impact on brand awareness and sales, with 80% of adults expected to view the advertising over 20 times this summer.

Fiona Hope, Managing Director of SodaStream UK says, “This is a very exciting phase for the SodaStream brand, both globally and in the UK. We have experienced huge growth over the last year, with increasing numbers wanting to “Get Busy” with our 30 flavours. This summer’s TV support will be our biggest yet and we look forward to a continued rise in our growth levels in the UK. In our re-launch year last year, SodaStream was the seventh biggest spender in the UK Soft Drinks market, and this year we will be bigger.”

The TV campaign follows SodaStream’s “World Without Bottles” campaign, which highlighted the environmental impact of plastic bottle waste in the UK with environmentalist Erin O’Connor. The TV roll-out this summer will be supported by a PR, social media campaign and demo programme across the country.

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