SodaStream is expanding to launch in Selfridges this summer, marking a step into one of the world’s most high profile retailers.

It is the first retailer to sell SodaStream’s new stylish Crystal machine which comes with its own ‘dining-room-ready’ glass carafe. Selfridges will also stock nearly all of the full range of thirty flavours, previously only available online.

The product will sit alongside a plastic bottle bin that is filled with the average number of plastic beverage bottles a family uses over four years. The plastic bottle bin, which goes live on 11th July, will aim to showcase the scale of plastic bottle wastage in the UK and is a continuation of SodaStream’s World Without Bottles campaign which launched in April this year.

Fiona Hope, Managing Director of SodaStream UK says, “This is a very exciting phase for the SodaStream brand in the UK. Stocking our Crystal machine and all thirty flavours in Selfridges is a great step in the next direction for SodaStream, and comes on the back of our recent £2m advertising campaign that launched last month. Landfills are fit to bursting due to the build up of unnecessary waste, this plastic bottle bin brings to life just how many plastic bottles are discarded in the UK and highlights the simple things we could be doing to help the environment.”

Julian Slim, Selfridges’ Director of Home and Leisure, says, “We are really excited to be tying-up up with such an iconic British brand, which has renewed relevance in today’s world. Here at Selfridges, we are well known for our eco-credentials with our Project Ocean campaign launching back in May, and it is great to see SodaStream leading a worthwhile cause.”

SodaStream Crystal blends the fun and convenience of making carbonated beverages in your own kitchen with a touch of elegance and class. Using a unique cut-glass carafe, drinkers are able to create their favourite sparkling drinks using water straight from the tap and serve immediately to the table with style and ease, making it a desirable, stylish kitchen appliance that moves effortlessly from the kitchen to home bar, dinging table to outdoor dining. SodaStream Crystal starter kit includes a drinks maker, a glass carafe and gas carbonator for 60L of drink and retails at £129.99.

More information can be found at: ind us on Facebook or come and follow us on Twitter @sodastreamuk