Groceries, household goods, minerals, sweets, also pet food and accessories, which is quite a broad range of products and from this wide range that Brand Choice has now created a very successful business.

Managing Director and Owner, Maurice Caplan explains, “The company was established over 16 years ago as a business that purchased distressed goods. I bought the company outright about four years ago and now it is a real family business employing both my wife and our two daughters, (not the grandchildren yet)!!!”

Since Maurice bought the company, its modus operandi has changed and the Company has grown to a point where it now employs more than 30 staff; with turnover increasing year on year.

Maurice adds, “Our intention is to continue to grow the business, offering a wide variety of both branded and secondary brand goods at discounted prices. There is now so much competition in the marketplace that customers are always looking for new products and increased choice. For this reason, we offer availability of new products on every call cycle to our customers so that they can put new products on their shelves, which in turn attracts regular footfall to their business. The type of goods that we can offer are, as an example, production over runs, which may have been

re-labelled and offered at a discounted price. Other items include short dated branded goods, as well as our varied selection of regular FMCG.

Brand Choice today supplies throughout the UK and Ireland and other parts of the globe i.e. Spain, Cyprus and Australia. The company imports products from all over the world while still trying to buy British wherever possible, it is sometimes necessary to import goods whether it’s because of price or because the product is exclusive to Brand Choice. Working with partners to develop new exciting exclusive products is something that Maurice is keen to do and already has a number of products available, including a range of croutons and a range of curry and gravy sauce mixes.

Looking to the future, Maurice says, “We now supply to a number of the larger multiples, independent retailers and local specialists. We are working with manufacturers to distribute their products to the sectors that they currently do not supply.

Finally, the Brand Choice Group of companies was fortunate enough to acquire Countryside Products several years ago, whose main function is to manufacture quality wild bird food at discount prices. The wild bird food sector has seen a massive growth in recent years, and there is still huge potential for growth in this area, especially in the grocery sector.”

For further information please telephone 0151 486 3161 or visit


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