Manufacturers of almost any type of product often find themselves in need of short-run, full-colour customised product labels. Especially during the holiday season many companies produce so called “Christmas versions” of their normal products, such as ice wine, winter tea or Christmas chocolate.

In all of these cases, the printed quality and appearance of these labels are extremely important. Providing a professional appearance on packages can easily make the difference between a product selling well or simply sitting on the retail shelf.

Putting the most professional colour labels possible on products will set them apart from others. This is especially important for smaller manufacturers who can actually increase their sales by making their products stand out through innovative packaging and labelling. It also allows manufacturers of all sizes to offer private label goods in smaller quantities.

A printer that enables manufacturers to print individual full-colour product labels is the LX900e Color Label Printer by Primera Technology. The LX900e is Primera’s fastest inkjet colour label printer. It produces labels at speeds of up to 4.5” per second and is priced at € 2295 (£ 2000). Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one colour at a time needs to be replaced. The semi-permanent print head utilises all-new technology to produce razor-sharp text, brilliant graphics and photo-realistic printing.

With the included label design software everyone can design labels that feature holiday themes and include all necessary information such as nutrition facts, ingredients, barcode etc. Product personalisation is also possible. For example, vineyards can offer a limited amount of pre-selected wines to companies, which like to have wine bottles with their company name and logo on the label as Christmas gift for partners and customers. As the software is intuitive and user-friendly, the winemaker himself can create the label.

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Contact Details:

Primera Technology Europe

Mainzer Str. 131

65187 Wiesbaden


Phone: +49 611 92777 0

Fax: +49 611 92777 50

E-Mail: [email protected]

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