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Pic’s Peanut Butter, a simple, all-natural spread with a cult-like following down under, is now on sale in Tesco stores.

Pic’s has revolutionised the peanut butter category in New Zealand. Despite launching at nearly twice the price of its competitors, Pic’s quickly became NZ’s market leader with a 38% market share by value. The brand has driven a whopping 111% of the category value growth over the past four years – a figure that continues to increase as hitherto non-peanut butter eaters discover that not all peanut butters are created equal.

Pic’s is now on sale in thirteen countries, and in some 2000 supermarkets and specialty stores across Australia. It is available throughout Southeast Asia, Japan, China and is in 200 outlets in California. Pic’s crunchy peanut butter is being distributed to 750 Tesco stores, with most taking the smooth as well. The 380g glass jars will have a recommended retail of £3.99.

“We’ve been feeding it to Londoners through food shows and markets and selling it online,” says Pic Picot, owner and CEO. “But it’s just great to finally have it easy to find and to be helping Tesco make premium quality available to everybody.” Pic’s crunchy salted peanut butter won a 1 star in the UK’s 2016 Great Taste Awards and was highly commended in the ‘Grocery – other’ category in the UK Quality Food Awards, where it was the only non-supermarket distributed product to be shortlisted in its category.

Pic’s Peanut Butter comes in four varieties, crunchy or smooth, salted or unsalted, in 200g, 380g and 1Kg jars, as well as a 30g snack tube and single-serve sachets. Pic’s also produce almond butter and cashew butter as well as a cold-pressed peanut oil.

www.picspeanutbutter.com

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