INTRODUCING WOW CACAO: THE NEW WAY TO REHYDRATE March 28, 2024 News You’ll be sure to be wowed by the new Super drink – Wow Cacao. It’s Super on so manylevels … Super tasty, Super hydrating, Super healthy and Super sustainable too. But the bestbit? It’s made from the Cacao fruit, where we get the beans for making chocolate. Each bottle of Wow Cacao is full of Superpowers including the juice of at least nine Cacaopods which give a fruity taste, naturally hydrating electrolytes (essential minerals) andpacked with antioxidants (vital for disease protection) with no added flavours, sugars, orsweeteners – this really is a gift from the gods. If you didn’t already know, the Cacao fruit is an ancient and sacred superfood, dating backmore than 5000 years ago when civilization in South America began collecting andfermenting the precious pulp from the Cacao plant to create an alcoholic beverage. Used inrituals, ceremonies and sacrifices as an offering to the Gods, it was considered a supernutritional elixir that bridged the gap with the afterlife. Scientists named the plantTheobroma – meaning “Food of the Gods”(Greek). For the first time in the UK, a drink has been created based on this superfruit: All Hail WowCacao! At origin, one selects a ripe pod, smashes it open against a tree and then slurps thecontents, but Wow Cacao offers an altogether more refined way of being able to enjoy thisdelicious juice. Immediately after pod opening, the wet beans are tested and onceapproved, are then de-pulped. This is a delicate process as enough liquid must be retainedto still ensure full fermentation of the beans so they can then be used for chocolate. But byutilizing the discarded pulp, Wow Cacao actively upcycles to maximize the productivity andvalue of this precious commodity. The pulp is cold pressed to extract the juice pasteurisedto ensure any potentially harmful microorganisms are destroyed before being frozen. Thefrozen juice is then sent to the UK and diluted to produce Wow Cacao. Whilst Wow Cacao does a lot of good for us, it’s also great for the planet too. Sourced inEcuador, in the coastal zone of Guayas and Santa Elena, close to Guayaquil (named after theriver Guayas), Guayaquil is the country’s main commercial center and its dominant port. Theland on the coastal plain was savannah or semi-arid and only became suitable for Cocoawhen the Government opened a canal which then facilitated irrigation. No trees are beingcut down in the process of making Wow Cacao, it’s quite the opposite as the cocoa wasoriginally planted on scrubland that was being used as rough pasture. Pam Thornton, Founder at Wow Cacao says: “We only have one planet; its survival relies onus humans to look after it and we haven’t done a great job of that. Wow Cacao meetsconsumer demands for a new water which tastes vaguely like its coconut competitor ,and atthe same time is ethical and kind to the planet. To meet increased global demand, coconutwater is all too often linked with deforestation, taking away what we have, to give us whatwe don’t need. Cacao water is taking what we already have and wasting less of it.” When it comes down to the Cacao farms, all are professionally managed and regularlyinspected and have been 100% polygon mapped. Unlike in Africa, yields in Ecuador, evenamong smallholders in the Amazon regions, are typically above 1 metric ton per ha, andwith no tax on Cacao in Ecuador the farmers receive 90% of the world price for Cacao,delivered in the US or Europe. As a free-market Ecuador has been growing steadily in thelast 20 years climbing up the world rankings to now become the third biggest globalproducer. Heavenly sent, Wow Cacao does you, cacao farmers and the world good – founded by thegods, and drunk by humans, it guarantees a halo effect for all. About Latest Posts Jamie Quarmby Latest posts by Jamie Quarmby (see all) Babcock Wanson UK Expands Environmental Solutions with DCT Regenerative Oxidisers & Solvent Recovery Systems - September 11, 2024 Darégal Gourmet UK unveils food trends report for 2025 and beyond with key insights for chefs and food manufacturers - September 10, 2024 AkzoNobel launches new high-performance internal can body coating to address long-term regulatory challenges - September 3, 2024