Speciality coffee roaster, Iron & Fire, has launched a video-based training programme for its trade customers so that their staff fully understand all aspects of being a barista and serving great coffee.

Iron & Fire has offered in-person training to its wholesale customers for many years but the need for on-demand training became apparent.  Joanna De Rycke, Director at Iron & Fire, explains:

“We’re passionate about providing the very best coffee that the industry has to offer, but a great coffee is based on more than simply the quality of the beans.  If a barista hasn’t received the appropriate training, it risks damaging the coffee shop’s reputation.

“We’ve long offered face to face training to our trade customers, but as they recruit more staff it’s useful to have on-demand content as a refresher.  We reviewed the areas that we’re most often asked about and created a structured training program with new videos being added all the time. We currently offer 24 videos split into six modules that cover coffee machine cleaning; espresso preparation; the extraction process; milk texturing; advanced latte art; and drinks preparation, and we listen closely to our customers in terms of future videos they would find useful.”