Proudly presented by ITA-Italian Trade Agency and the Italian Chamber of Commerce, “Italian Taste – La Verde Vita” in Manchester is the latest trade event celebrating the Italian Agrifood Sector, showcasing Italian Products as examples of the Value and Quality of Italian agribusiness and their contribution to -and relationship with- sustainability. Live from The Lowry Hotel (October 16th, 2023,11am-7pm), it will be open to all food&wine and hospitality business operators wishing to discover the latest sector trends and Italian PDO/PGI products.

12 Italian importing businesses will beshowcasing quality Italian produce during the B2B event. Chefs Maurizio Bocchi and Maurizio Cecco will demonstrate the creation of Italian recipes in dedicated cooking shows (12 noon,1.30pm, 3pm and 5pm), ending with a tasting.  

Italian Trade Agency

As a Government agency, ITA’s mission is to support and promote International Trade for, and Business Development of, Italian companies. It assists, advises and trains Italian SMEs, asserting the excellence of Made in Italy in the world through its widespread network of overseas offices, modern multi-channel promotion and communication tools.

The London Office oversees operations across the UK and Ireland, organizing numerous promotional initiatives for italian enterprises such as World Pasta Day, “Real Italian Food and Wine” exhibition, International Food and Drink Event, “Natural & Organic Products Europe” fair, Imbibe, “Speciality & Fine Food Fair” and the Workshop on Italian Agribusiness (Claridge’s Hotel, London, April 28th, 2023).

Giovanni Sacchi, Director of ITA London: 

“ITA is delighted to head to Manchester with the latest installment of “La Verde Vita” campaign, showcasing the importance that sustainability and tradition play in Italian Cuisine. Currently, Italy is the 2nd biggest exporter of organic products in the world: “Made in Italy” organic products have registered an export value of 2.9 billion, with an increase of 159% over a decade-long period.”

For more information, and to register your interest in participating, please complete the Google form at this link: or contact the reservations team at [email protected]