Finsbury Launches Mouthwatering NPD for Autumn 2023

The UK’s leading specialist baker, Finsbury Food Group, continues its track record for trend-led and innovative NPD with this Autumn’s cake and sweet treat launches from its extensive licenced brand portfolio.

For the first time ever a new multi-brand sharing pack of ‘Mars and Friends’ cupcakes will feature the nation’s favourite chocolate lines, Mars, Galaxy Caramel and Maltesers, together. The selection includes 3 Mars chocolate cupcakes with chocolate nougat frosting; 3 Maltesers chocolate cupcakes with malt frosting and Maltesers; and 3 Galaxy chocolate cupcakes with caramel frosting and Galaxy counters. Available from 23rd September in ASDA. RRP £7.50

Daryl Newlands, Head of Brands and Marketing at Finsbury Food Group said, “We are excited to announce a wide range of NPD for Autumn. We continue to innovate in line with consumer demands for exciting indulgent treats at accessible price points. Our team has worked closely with our brand partners to create products that align with their master brand equity, whilst also creating unique offerings that really stand out on the cake fixture.”

Further launches include celebration cakes from Skittles and Disney, traybakes from T.G.I. Fridays, brownies from Galaxy and seasonal shortcake bites from Thornton’s.